Many years ago, I strolled into a Manitoba restaurant with some co-workers, for breakfast and requested "Vi-co" from the waitress. She laughed and balked, "Vodka. For breakfast. Yeah, right!"
Vi-Co was a term used exclusively in Saskatchewan in reference to the chocolate milk made by the Dairy Producers Company. Everyone knew it was chocolate milk, but most still referred to it as Vi-Co. I was never completely clear on what the name meant, entirely, but speculated that it simply referred to "Vitamins Contained". Of course, I'm most likely mistaken about this.
In 1995, Dairy Producers was purchased by the Dairyland Corporation and the Vi-Co line was abolished. Thankfully, the great taste has remained the same and I still drink it by the gallon, to this day.
Almost overnight, the terminology disappeared almost as quickly as the product and I doubt very many people still think about it as I do. It's always bothered me some, although minuscule, because when Vi-Co disappeared, so did a little of Saskatchewan's identity and uniqueness. Thankfully, we still have and frequently use the term "bunny-hug" to describe a hooded-sweatshirt.
Vi-Co was a term used exclusively in Saskatchewan in reference to the chocolate milk made by the Dairy Producers Company. Everyone knew it was chocolate milk, but most still referred to it as Vi-Co. I was never completely clear on what the name meant, entirely, but speculated that it simply referred to "Vitamins Contained". Of course, I'm most likely mistaken about this.
In 1995, Dairy Producers was purchased by the Dairyland Corporation and the Vi-Co line was abolished. Thankfully, the great taste has remained the same and I still drink it by the gallon, to this day.
Almost overnight, the terminology disappeared almost as quickly as the product and I doubt very many people still think about it as I do. It's always bothered me some, although minuscule, because when Vi-Co disappeared, so did a little of Saskatchewan's identity and uniqueness. Thankfully, we still have and frequently use the term "bunny-hug" to describe a hooded-sweatshirt.
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